Wichita Mad Scientist Experimental Series #3

Mad Scientist Series Overview

Wichita Brewing Company is made up of craft beer enthusiasts in Wichita, Kansas. Their crazed experiments with their passion for craft beer has turned into a series known as the Mad Scientist. Their latest concoction, Imperial Brown with Coconut, is third in this series. I was tasked to illustrate a mad scientist theme for the madly ingenious mixture predicted to drive people nuts. I delved into a science lab theme, infusing the label with a whimsical depiction of eccentric experiments, bubbling concoctions, and vintage equipment, capturing the essence of a brilliant yet delightfully mad scientist’s world.

ROLES

This is a limited edition project where I assumed the following roles:

  • Art Director

  • Illustrator

DELIVERABLES

Packaging Design: can design for #3 of the series.

  • 6 colors

  • Glow in the dark

  • Print marketing

PROJECT SPECIFICATIONS

Duration: 2 weeks

Tools:

  • Photoshop

  • Illustrator

  • Indesign