The Change Companies

 

Brand Guide Overview

Crafting a brand guide for a company involves distilling its essence, values, and visual identity into a comprehensive document. It serves as a roadmap, ensuring consistency across all touchpoints. This encompasses logo usage, color palettes, typography, tone of voice, and messaging guidelines. By meticulously detailing these elements, a brand guide empowers teams to communicate cohesively, fostering a strong, memorable brand presence in the eyes of customers and stakeholders alike.

Roles

This is a branding project where I assumed the following roles:

  • Art Director

  • Writer

  • Production Designer

Deliverables

Brand Design: communicate company design standards for all departments internal and externally facing, with the support of templates.

Branding:

  • Who We Are

  • Our Voice

  • Visual Guidelines

  • Marketing Applications

Project Specifications

Duration: 6 weeks

Tools:

  • Photoshop

  • Illustrator

  • InDesign

  • Figma

Interactive Journaling

TCC created what is known as Interactive Journaling (IJ), which helps users work towards positive behavior change. The company works with many markets including addiction treatment, youth centers and justice services, just to name a few. This includes the Federal Bureau of Prisons (BOP), which I had the pleasure to work with on many different contracts for their various populations including their Family Program for both the men and women’s units. Above are examples from the men’s Family Program contract with the BOP which included 5 IJ each (Changing Family Dynamics, Building a Healthy Partnership, Connecting with Family, Becoming a Caregiver, and Parenting Skills in Prison and Beyond), pamhplets (7) for additional resources and information, and DVDs for each module with previously incarcerated testimonials.

These evidence-based recidivism reduction programs have been such a success that five of the initial contracts I worked on with the BOP were included in the Federal Prisoners Statistics collected under the First Step Act, 2021 on pages 17-20.