Good Mood Food

Overview

Crafting the brand for Good Mood Food, a female-owned pop-up vegan junk food company in the St. Pete, Tampa area of Florida, is a celebration of both culinary innovation and a strong, empowered mood. Drawing inspiration from the dynamic energy of the ‘60s and ‘70s, the logo incorporates playful, retro fonts and vibrant, earthy colors that evoke a sense of nostalgia and optimism. This brand isn’t just about food; it’s a movement, championing female entrepreneurship in the culinary industry and showcasing the delicious possibilities of plant-based cuisine with a nod to the past. It’s a brand that invites everyone to join in, celebrate good food, and be part of a positive change for both our bodies and the planet.

Art Direction + food styling

With a new brand, Good Mood Food needed fresh photography on their social platforms as well. I can honestly say, this set was the most fun I’ve had creating. From collecting multiple props at local antique shops, printing vintage patterns and finding a style to capture Good Mood Food in the light of the funky era they live by, we were able to do just that. I paired with my extremely talented friend Ivana Cajina, aka Von, a photographer based in Tampa Bay to capture a high-flash style very much like the 70’s.