Forbici

Forbici Overview

Design the brand and space for a modern Italian restaurant, Forbici in Hyde Park Florida, with a harmonious fusion of culture, aesthetics, and culinary artistry. Drawing inspiration from Italy's rich heritage and culinary arts, every element was curated with meticulous attention. From the logo that evokes a contemporary twist on traditional Italian motifs to a color palette that mirrors the vibrant foods, every choice was deliberate. The interior space is a tactile symphony, where warm wood accents, sleek lines, and curated art pieces create an inviting ambiance. The lighting dances between cozy and intimate. This design endeavor seeks to not only create a visually captivating environment but also to serve as a seamless extension of the culinary journey, celebrating the essence of modern Italian cuisine in a space that feels both familiar and refreshingly new.

ROLES

This is a branding project where I assumed the following roles:

Art Director
Interior Decorator
Food Stylist
Apparel Designer

DELIVERABLES

Brand Creation: a modern Italian identity and space in the upscale Hyde Park, FL neighborhood.

Logo
Lounge, bar and dining decor
Print materials
Staff uniforms
Lifestyle photography for marketing purposes

PROJECT SPECIFICATIONS

Duration: 6 months

Tools:

Photoshop
Illustrator
InDesign

Interior Decor + Art Direction

Ivana Cajina, aka Von, and Kay Pots are the extremely talented photographers I worked with to capture the details of the interior, branding and food. They are both based in Tampa Bay and you can find more of their individual work via @von.co and @kaypots.